Loukko by 
We are happy to annouce that Booksetong in Korea has acquired rights to Lauri Järvilehto’s Learning as Fun, while Azbooka-Atticus in Russia has acquired Disruptive Marketing, economist Pascal Clarysse’s story of Angry Birds creator Rovio!
Both titles are part of the new Rovio Visions nonfiction series, focusing on the discovery of ideas that have the potential to change the world.
Disruptive Marketing provides an in-depth analysis of the decisions that led to the success of Rovio’s Angry Birds, and includes revealing insider interviews from which every company with big dreams can learn a trick or two.
Learning as Fun draws from fields such as motivational psychology and neuroscience to show that engagement, motivation and flow are the key factors to creating enduring learning experiences. Its most recent high-profile endorsements come from the LEGO Foundation’s CEO Randa Grob-Zakhary and education expert Pasi Sahlberg:
“Dr. Jarvilehto brings a fresh and sorely needed perspective to what ails educational systems today. He has a gift for engaging readers in the essential evidence supporting play and game-based learning, and for driving his points home with concrete and practical tips. Highly recommended for teachers, parents, policymakers, and anyone influencing children´s learning environments!”
-Dr. Randa Grob-Zakhary, Chief Executive Officer, The LEGO Foundation
“This book asks an intriguing question: Can learning be fun? The answer offered draws from theories of learning, brain science, and insights of emerging gaming pedagogy with roots in Finland’s educational philosophies. Learning as Fun is an exciting book for anyone interested in modern perspectives to how we learn and the future of teaching. It is a must read for teachers and students who are looking for enriched teaching and learning in their schools and beyond.”
– Pasi Sahlberg, author of Finnish Lessons: What can the world learn from educational change in Finland
ALSO INCLUDED IN THE ROVIO VISIONS SERIES:
Futuremakers, which tells the stories of some of the world’s top woman innovators. Through insightful interviews with women who have created fun and fascinating things by using technology, Futuremakers paints a picture of a world in which the technology we use every day is as much designed and built by women as it is by men.
RIGHTS SOLD: ROVIO VISIONS
FINLAND (Learning as Fun)
KOREA, Booksetong (Learning as Fun)
RUSSIA, Azbooka-Atticus (Disruptive Marketing)
Reading materials:
Full English text of Learning as Fun
English samples of Futuremakers and Disruptive Marketing
For rights inquiries contact: info@ahlbackagency.com