Loukko by 
Katja Pantzar’s personal account and hands-on guide to sisu and how it helped her on her personal journey to physical and psychological wellbeing will be published in English as THE MAGIC OF SISU: In search of courage, strength and happiness the Finnish way.
Hodder will publish in the UK in April 2018, together with Penguin Random House USA’s non-fiction imprint TarcherPerigee in North America. A Russian deal with AST brings the total number of publishers to eleven!
“We’re delighted to be joining the growing list of publishers bringing this engaging and illuminating book to readers around the world. Anyone who enjoyed reading about hygge will surely embrace the simple and life-changing practices that Katja describes—including movement as medicine, “forest therapy,” and the elusive but empowering concept of sisu, which goes deeper than grit or perseverance, as the book so powerfully reveals.” Marian Lizzi, Editorial Director, Tarcher Perigee/Penguin Random House USA
“We are proud and happy to be the future publisher of [The Magic of Sisu] in Russian – the book by the Finnish author being written in English and then translated into Russian – aren’t the most wonderful and huge ideas international?!” – Anastasia Filippova, AST Publishing Group, Russia
Rights sold:
CHINA, Yeeyan Publishing
CZECH REP., Mladá Fronta
FRANCE, Belfond
GERMANY, Bastei Lübbe
ITALY, Marsilio
NETHERLANDS, Kosmos
POLAND, WUJ
RUSSIA, AST
SPAIN, Roca Editorial (WS)
UK, Hodder (WE)
US, TarcherPerigee
