Loukko by 
Author: Frank Martela
Published: 2025
Publisher: UK: Allen & Unwin
Genre: Personal Growth & Lifestyle
Pages: 200
Reading material:
Full English text in September 2024, English chapters & Book proposal.
A guide to finding happiness by Finland’s leading happiness expert
✓ World English rights sold to Allen & Unwin, German rights to Knesebeck, and Finnish rights at auction to Gummerus!
✓ Full English manuscript available in September 2024!
✓ Frank Martela, PhD, is Finland’s #1 internationally bestselling non-fiction author – his previous title, A Wonderful Life, has been sold to 30 countries!
✓ A unique blend of personal stories and quirky anecdotes combined with deep understanding of the latest psychological research on well-being
✓ Finland has been ranked the happiest country 7 times in a row and Frank Martela has explained the secret to Finnish happiness for Fox News, New York Times, Scientific American and New Scientist.
Want to be happier? Stop searching for happiness. Obsessing about happiness is, paradoxically, one of the key obstacles for a happier life. For seven years in a row, Finland has been the world’s happiest country and the wisdom emerging from this land of darkness and heavy metal teaches you to stop caring about happiness, about what others think, and about what happens next. This liberates you to take life as it is.
In this book, Finland’s leading happiness expert offers straight-talking life advice on why finding happiness is not about learning new things – it is more about unlearning patterns of thinking holding you back. Combining ancient wisdom with latest research and mixing it all together with quirky stories and Frank’s encounters with peculiar Finnish characters met in the forest, in rock festivals, and during his hitchhiking and other travels around the country, the book guides you to build a way of living where you are content and serene, yet actively engaged and energized to pursue your self-chosen purposes in life.
As a Finn living in the UK, one of the questions I’m most often asked is “why are Finnish people so happy?” – and now I have an answer to give in the form of Frank’s wonderful book! I’m beyond excited to be bringing Frank’s wit and insight on happiness and life satisfaction to an English-speaking audience, and for Frank to have found the perfect home at Allen & Unwin.
– Erika Koljonen, Non-Fiction Editor, Allen & Unwin, UK
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Rights sold:
UK: Allen & Unwin
FINLAND: Gummerus
GERMANY: Knesebeck
WORLD ENGLISH: Allen & Unwin
